The idea behind Liftrider originated when Farhad was riding the Red Dog lift at Squaw Valley and hated that his backpack was pushing him too far forward on the lift (Red Dog rides really really high). He shared the idea with his long-time friend Sani.
A serial entrepreneur and obsessive engineer, Sani loves building great products and delights in solving engineering challenges. Whether it's building a tree house that rest on his tree without using any nails, or this new ski pack concept, Sani cares deeply that the solution be elegant and novel.
This Liftrider is the result of multiple prototypes (many cut and sewn by Sani himself), an initial run of 100 packs field-tested last winter, many reworks, a successful kickstarter campaign, and multiple trips to China aimed at finding the right materials and factory. You can read much of the story in the kickstarter campaign updates .